Jordan Sectoral Study – Food and Drinks

 One of the smaller countries in the Middle East, Jordan is strategically important in a volatile region, having emerged relatively unscathed from the Arab Spring. A homogeneous country with a high proportion of Palestinians, Jordan has a relatively young population that has sharply increased in recent years, due to the influx of Syrian refugees. Jordan is a parliamentary constitutional monarchy, and King Abdullah II has ruled since 1999.
Jordan has a well-educated and skilled workforce, and a strong banking system. Its GDP increased by 2,38% during 2015 and reached a value of USD 37,52 billion. In spite of high youth unemployment and a large government budget deficit, compounded by the heavy refugee-burden, Jordan has managed to maintain a small but steady growth during the past 5 years. A predominantly importing country, Jordan is characterized by large trade deficits, with net trade in goods and services amounting to USD -8.4 billion in 2015. Inflation is estimated to remain low and stable at levels around 2%.
Considered a politically safe and stable country with untapped potential across many sectors, Jordan has a relatively progressive business environment. The World Bank ranked it 118 out of the 189 countries surveyed in its Doing Business 2017.
The Jordanian food and drinks industry has thrived in recent years, in spite of an overall rough economic climate. Jordan is a net food importing country with a growing market of consumers, purchasing up to 95% of consumable items from abroad. The country’s climate enables cultivation of out-of-season produce, and European countries in particular pose a promising market for Jordanian farmers. The grocery retail market in Jordan is dominated by smaller retailers, but modern western style mass grocery retailers are gradually eating into the small retail market. This study is a part of the Development Study and analyses the food and drinks sector.